In today’s fast-paced, highly competitive digital world, businesses must constantly adapt and innovate to stand out from the crowd. The key to success lies in creativity and uniqueness. Gone are the days where generic, one-size-fits-all marketing strategies would cut it. To truly succeed, you must be willing to think outside the box, test new strategies, and push the boundaries of what is possible. That’s what we’re going to cover in this article 30 Marketing Ideas Every Business Should Try.
Now, this is especially true for small businesses who are fighting for a piece of the pie against larger, more established players. The only way to succeed is to differentiate yourself, and there’s no better way to do that than with creative, unique marketing. Don’t be afraid to take risks and try new things. The only way to succeed is to keep pushing forward, experimenting, and learning from your failures. If you want to be remembered, you must make a mark, and that’s only possible by being creative and unique.
When it comes to marketing, it’s all about standing out from the crowd and capturing the attention of your target audience. And that’s exactly what these 30 marketing ideas aim to do. From utilizing influencer marketing to creating a loyalty program, each of these ideas is designed to be creative, unique, and effective. These ideas have been handpicked to help businesses of all sizes and industries to increase brand awareness, attract new customers, and grow their bottom line. So if you’re looking to take your marketing efforts to the next level, then make sure to give these ideas a try. Whether you’re just starting out or you’re a seasoned pro, these marketing ideas are guaranteed to help you achieve your goals and reach new heights.
30 Marketing Ideas EVERY Business Should Try
1) Create a PDF Download – Offer a free informational PDF to your website visitors in exchange for their email addresses. This is a simple yet effective way to capture leads and grow your email list. Offering information in the form of a PDF, gives your potential customers a reason to provide their email address. This generates a lead for your business. This is important!
Once you capture email, this generates a lead (or a potential customer who has shown interest in your business) By capturing leads, you can continue to market to them and eventually turn them into paying customers. Building an email list allows you to nurture these leads over time and build relationships with them. By sending them regular updates, promotions, and other valuable content, you can keep your business top of mind and increase the chances of them making a purchase. A well-targeted and personalized email marketing campaign can be a highly effective way to reach and convert leads into customers.
Here’s an example of how we use this method to promote our free pdf guide:
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2) Host a Webinar – Webinars provide a platform to educate your target audience and build relationships with potential customers.
3) Start a Blog – A blog is a great way to provide valuable content and engage with your audience.
A blog is really a no-brainer for businesses looking to generate customers and build a loyal following. It’s also one of our favorite methods here at Marketing Solved ;).
Not only is a blog a platform to deliver valuable and relevant content to your audience, but it can also help you rank on search engines through search engine optimization (SEO). By consistently creating and publishing quality content, you can establish yourself as an authority in your industry and attract more visitors to your site.
But that’s not all – a blog also gives you the opportunity to generate leads by offering exclusive content, special promotions, or tools in exchange for email addresses. Additionally, you can monetize your blog by working with ad networks and placing sponsored content or ads on your site. The key is to create a blog that not only provides value to your readers but also positions your business as a thought leader in your industry. By doing this, you’ll attract a steady stream of new customers, increase brand awareness, and establish a stronger online presence.
4) Develop an Email Newsletter – An email newsletter is an excellent way to keep your customers informed and increase sales.
5) Make a Video – A video is a powerful tool to showcase your products or services and increase your reach.
6) Utilize Social Media – Social media platforms such as Twitter, Instagram, and Facebook are effective for reaching new audiences and engaging with existing ones.
7) Create a Podcast – Podcasts are a great way to provide valuable information and engage with your audience.
8) Launch an Online Course – An online course is an excellent way to monetize your expertise and provide valuable information.Another one of our favorites!
9) Send Direct Mail – Direct mail is a great way to reach new customers and nurture existing ones. In fact, direct mail open rates are incredibly high compared to digital. If you’ve struggled with getting in front of people digitally,
10) Start a Referral Program – A referral program incentivizes customers to refer your business to their friends and family.
11) Offer Discounts and Coupons – Discounts and coupons are an effective way to attract new customers and increase loyalty. Discounts and coupons also give you the opportunity to collect leads which can be leveraged for email marketing, as mentioned above.
Here’s a great example from the billionaire brand, Kendra Scott, using discounts to generate email leads for their marketing.
12) Use PPC Advertising – Pay-per-click (PPC) advertising is an effective way to reach new customers and increase sales.
13) Publish Case Studies – Case studies help to showcase your business’s successes and build trust with potential customers.
14) Host an Event – Hosting an event is a great way to bring your target audience together and engage with potential customers.
15) Create an Online Survey – An online survey is a great way to gather data and insights about your target audience.
16) Advertise in Local Publications – Advertising in local publications is an effective way to reach new customers in your area.
17) Write Guest Posts – Writing guest posts on other websites can increase your reach and visibility.
19) Optimize Your Website – Optimizing your website for search engine optimization (SEO) can increase your ranking in search engines and attract more visitors.
20) Leverage Influencers – Leveraging influencers is a great way to reach new audiences and increase brand awareness. These power players have already built massive networks of raving fans, and they’re just waiting for you to come in and get in front of them. Whether you’re working with macro-influencers with hundreds of thousands of followers or micro-influencers with a more niche audience, the power of influencer marketing is undeniable. Influencers have the ability to tap into their followers’ trust and credibility, and when you partner with them, you get to ride on the coattails of their success.
Start identifying the influencers in your industry and figure out how you can get in front of their audience and start building your brand. There’s plenty of networks out there that offer this specific service to help you get started.
Utilize Retargeting – Retargeting is a powerful marketing strategy that can help businesses reach new heights. It’s all about getting back in touch with people who’ve already shown an interest in your brand or products. You see, the people who visit your website or check out a certain product are already interested in what you have to offer. And retargeting helps you get back in front of them, so you can continue the conversation and close the deal.
Think about it this way: if someone visits your website, it’s a sign that they’re at least curious about your business. But life happens, distractions arise, and sometimes people simply forget about you. That’s where retargeting comes in. By showing them targeted ads across the web, you can remind them of your brand, showcase your products, and offer special deals to bring them back to your site. This way, you can capture their attention and turn them into loyal customers. So, if you want to take your marketing game to the next level, it’s time to start retargeting!
BONUS: Unique Marketing Ideas That Drive Results
Leverage User-Generated Content – Encourage customers to create content for your brand and share it with their friends and followers. User generated content (UGC) is content created by customers or fans of a brand that can be used by the brand for marketing purposes.
An example of UGC could be a customer taking a photo of themselves using a product and then sharing it on social media with a branded hashtag. The brand can then share the photo on their own social media accounts, repost it on their website, or even use it in advertising campaigns. Another example of UGC could be a customer writing a review of a product and sharing it on a review site or their own blog.
These types of UGC can be extremely valuable for a brand as they show real people using and enjoying the product, adding credibility and social proof to the brand’s marketing efforts.
Offer Free Trials – Offering free trials of your products or services can entice customers and increase conversions.
Use Interactive Content – Interactive content, such as quizzes and polls, can engage with your audience and increase engagement.
Create a Loyalty Program – A loyalty program is a great way to reward customers who keep coming back and increase customer retention.
Utilize Affiliate Marketing – Boost your traffic and sales by partnering with affiliates who can promote your products or services to their audience.
Implement Pop-Up Offers – Utilize pop-up offers on your website to capture the attention of your visitors and drive conversions. Offer exclusive discounts, promotions, or even a free trial to incentivize your visitors to take action. Make sure to design and place the pop-up in a way that doesn’t obstruct the user experience.
Here’s a great example from The Beard Club using a pop up to offer a free item.
Leverage Content Syndication – Increase your reach and visibility by syndicating your content on other websites and platforms.
Participate in Online Communities – Engage with customers and promote your brand by participating in online communities such as Reddit and Quora.
Utilize Local SEO – Show up in search engine results when people in your area search for businesses like yours by optimizing your website for local search engine optimization (SEO).
Leverage Location-Based Advertising – Reach new customers in your area by utilizing location-based advertising that targets people in your vicinity. This is excellent for brick and mortar stores that are only offering services to a specific geographical location.
And there you have 30 Marketing Ideas EVERY Business Should Try
It’s important to remember that not all marketing strategies will work for every business. It’s best to test and experiment with different ideas to see what resonates with your audience and drives the best results for your company. With the right combination of creativity and data-driven decision making, you can find the marketing strategies that work best for your business and reach new heights of success.
Ultimately, marketing is all about understanding your audience and providing value to them. Whether it’s through starting a blog, leveraging influencers, utilizing retargeting, or any of the other ideas on this list, it’s important to always keep your customers front and center in all that you do. So get out there and start testing, tweaking, and finding the marketing strategies that work best for your business. The world is your playground!
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